The NABER Post Office network is ideal to do this as over 50% of the 650k weekly adult audience are aged over 50, and a third of people are in the queue to do something to do with their house (pay a bill, charge an energy card etc.). Most of the rest there to conduct a financial transaction of some kind so it’s a very contextually relevant place to advertise a home finance-related product pertinent to those aged over 50.
Huge Dwell Time
The long dwell time of people queuing in front of the NABER Post Office advertising poster network, between 4 and 15 minutes, enabled Age Partnership to deliver an in depth message with more copy than you would recommend in most other DOOH/OOH environments, while ensuring that the ad was seen numerous times to reinforce its message.
The on screen activity was amplified by the use of leaflets: the NABER Post Office solution ensured these were situated in an optimum position near the screen acting as an additional touch point. The aim of the campaign was to drive initial interest, awareness of the Age partnership services and prompting potential customers to pick up a leaflet. The leaflets can then be taken away with the customer while they consider their next step, also acting as an reminder at a later date to contact Age Partnership.
For us, it’s the perfect back up to our digital campaigns and follows our recent work with CBS Reality who combined our digital screens with branded Post-It notes. Youc an see more on our Case Studies page.
You can find out more about Age Partnership here.
You can see more about what we think on LinkedIn here.
Read more about the NABER Post Office network here.
If you would like to talk to a member of the team about what we could do for your brand, product or service, contact us here.